Loyalty Programs of the UAE

February 25, 2021 by Amyaal Contributor

A Definitive Guide 2021: Customer Loyalty Program

While many loyalty programs are now digital and out of our wallets, it is difficult to keep track of the different ones that are out there.  We have put together a guide that will help you find loyalty programs you may be missing out on along with relevant links to help you navigate the loyalty program world in the UAE and Middle East.  As we add more programs to the Loyalty Program Guide, we will also constantly update the sheet below so be sure to check in regularly.

If you have any questions or comments, then feel free to share in them with the community in the Community Forums.


United Arab Emirates:


Telecom & Mobile

Name Company Type
Smiles by Etisalat Etisalat Points and Miles


Travel & Hotel

Name Company Type
Rotana Rewards Rotana Group Points and Miles
Jumeirah One Jumeirah Group Points and Miles
U by Emaar Emaar Group Points and Miles


Retail & Online


Name Company Type
DG Privilege Sharaf DG Points and Miles
Amazon Prime Amazon.ae Paid Privileges
Noon VIP Noon.com Paid Privileges
Shukran Rewards Landmark Group Points & Miles
FirstCry Spend ‘N’ Earn Loyalty Cash First Cry Cashback
Sephora Beauty Pass Sephora Spend Privileges



Name Company Type
Meraas Rewards Meeras Discounts and Coupons



Name Company Type
Careem Rewards Careem Points and Miles
Yes Rewards ENOC Points and Miles


Employee Incentive Programs

Name Company Type
Fazaa Fazaa Discounts and Benefits


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