U by Emaar


United Arab Emirates

Currency Name


Currency Value

1 UPoint = AED 0.10

(this may vary across redemption options)

Membership Tier
Black black card
Silver Silver card
Gold Gold Card
Platinum Platinum Card


Bonus points do not count towards your tier status.  Bonus points are earned during promotional events on eligible spend.

Tier Benefits and Privileges

The higher the tier, the better the discounts and benefits a member receives.

Benefits include discounts, Buy One Get One at the Reel Cinemas, Buy Now Pay Later at The Fashion Avenue, Dubai Mall, late checkout, Free Hotel Stay Upgrades, and earning points at places like Dubai Marina Mall.

Earning tier accelerators based on your tier are not standard and only restricted to promotional activity.  You can view the complete list of benefits through the Learn More link.

Tier Management
Black Upto 9,999 Base Upoints
Silver 10,000+ Base Upoints
Gold 25,000+ Base Upoints
Platinum 60,000+ Base Upoints


Tier status is reviewed on a yearly (12-month) basis based on your yearly spend at participating partners.

Validity of Miles or Points

24 months

Earning Miles or Points

U by Emaar has over 60+ participating venues and partners in 4 main categories:

  • Dine
  • Play
  • Relax
  • Stay

Click the Learn More to view the complete list.

Spending Miles or Points

Redemption Options with U by Emaar partners:

  • Hotel Stay
  • Food and beverage spend at a participating restaurants
  • Entertainment partner attractions
  • Online channels of Reel Cinemas (including mobile app), KidZania®, Dubai Ice Rink and Dubai Aquarium & Underwater Zoo.
  • Spa

Aside from the online channels, redemption occur at the point sale when you are physically at the venue. Redemption options are accessible through the app.

Participating Brands/Partners

Key Brands:

  • The Address
  • Rove Hotels and Resorts
  • Armani/Spa
  • The Spa at Address
  • Kidzania
  • Arabian Ranches Golf Club
  • Reel Cinemas
  • VR Park Dubai
  • Restaurants within Emaar Hotel properties.
Finanical Products
  • Visa Infinite Credit Card

Visa Infinite Credit Card


  • Visa Signature Credit Card

Visa Signature Credit Card


  • Visa Family Credit Card

Visa Family Credit Card


  • Emaar Gift Card

Emaar Gift Card